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France, Germany, Spain
  1. Australia
  2. Austria
  3. Czech Republic
  4. France
  5. Germany
  6. UK
  7. USA




  • About the smartphone
  • Usage
  • Activities
  • Commerce
  • Advertising
Smartphone penetration
First smartphone
Yes, No
Duration of smartphone usage
0-3 months, 4-6 months ...
Online Behaviour - Smartphone and Desktop
Online sessions per device yesterday - smartphone
Multiple times per day, 2-3 times per day, ...
Online sessions per device yesterday - desktop
Multiple times per day, 2-3 times per day, ...
Social Networks
Social network usage - smartphone
High, Medium, Low
Social network usage - desktop
High, Medium, Low
Mobile Commerce
Mobile Research and Purchase
Mobile Advertising
Mobile Ad Notice
Ad location
Ad actions
Statements - Advertising
Show/hide help

Getting started

You can get this help guide back at any time by clicking on the help icon in the corner

  1. First you need to select the country (or countries) of interest
  2. Then you can optionally select filters for particular genders, age ranges or levels of internet use
  3. Finally select some areas of interest. There are five broad topic groupings: About the smartphone, Usage, Activities, Commerce and Advertising. Within each of these are multiple subtopics and individual topics. Drill down and check the areas you are interested in
  4. Click on the 'Get Chart' button to see your chart